April 2010 – September 2015 (66 months)
Ace, supported by the INTERREG IVB NWE programme, promoted the importance of renewable energy in the everyday life of citizens, businesses and local government.
Codema was the lead partner on the Ace project and managed all communications for Ace.
Ace was a renewable energy initiative, supported by the INTERREG IVB NWE programme, which had been launched across several countries in North-West Europe. It promoted the importance of renewable energy in everyday life to citizens, businesses, universities and local government – the idea was, that if the right information is provided, there will be an increased uptake of renewable energy. Municipalities, energy agencies, academic bodies and NGOs throughout North-West Europe joined together to form the Academy of Champions of Energy.
The Academy shared individual expertise with the aim of becoming leaders in the field of renewable energy. They used this expertise to increase public awareness about renewable energy in an innovative and pioneering way. This was achieved through partner collaboration, workshops, strategic marketing, demonstration projects and mentoring.
The initiative aimed to:
- Ensure political and scientific stakeholders met and formed strategies for Renewable Energy in North West Europe together
- Make sure that champions and stakeholders associated with Ace excelled by learning and mentoring each other; this was achieved through staff exchanges, workshops, etc.
- Create three demonstration sites which are exemplar and could be replicated in other European regions
- Develop innovative business models for community based sustainable energy projects
- Create a marketing plan for renewable energy which included a communications and public engagement strategy for across North West Europe
- Organise an Award Ceremony which recognised outstanding renewable energy champions across the participating North West European Countries.